Account Types & User Roles
AVL supports different account types and user roles to accommodate various distribution models, from independent artists to large record labels.
Account Types
Artist Account
Perfect for solo artists, bands, producers, and musicians releasing their own music.
Best for:
Independent artists
Bands and groups
Producers releasing original music
Musicians managing their own releases
Features:
Upload and distribute releases
Track royalties and analytics
Invite team members to collaborate
Manage multiple artist profiles/projects
Direct submission to platform admins
Full control over your music
Workflow:
Create releases → Submit for admin review → Approved → Distributed
Label Account
Designed for record labels, distributors, and music companies managing multiple artists.
Best for:
Record labels (indie or established)
Distribution companies
Music management companies
Publishers with multiple artists
Features:
Create and manage sub-accounts for artists
Oversee all artist releases and royalties
Set label-level royalty splits
Invite label staff and team members
Review artist submissions before platform review
Configure payout models
Manage multiple catalogs
Workflow:
Artist creates release → Label reviews → Platform admin reviews → Approved → Distributed
Additional Capabilities:
Sub-account management
Label-wide analytics
Centralized payment handling
Royalty distribution configuration
Artist onboarding and management
Sub-Accounts (Label Feature)
Labels can create sub-accounts for artists signed to their roster.
What are Sub-Accounts?
Sub-accounts are artist accounts that operate under a parent label:
Artist maintains their own login
Artist creates and manages their releases
Label has oversight and approval authority
Label controls royalty splits and payments
Artist sees releases pending label review
Sub-Account Workflow
Label invites artist via email
Artist accepts invitation and completes onboarding
Artist creates releases independently
Label reviews and approves submissions
Platform admin provides final approval
Releases distributed under label's configuration
Sub-Account Statuses
Active: Fully onboarded and releasing music
Pending: Invitation sent, awaiting acceptance
Suspended: Temporarily disabled by label
Benefits for Artists
Professional label support
Simplified distribution process
Label marketing and promotion
Established label reputation
Potential advances and support
Benefits for Labels
Full visibility into artist activity
Quality control before platform submission
Centralized royalty management
Brand consistency
Scalable artist management
User Roles (Team Collaboration)
Within each account (artist or label), you can invite team members with different permission levels.
Admin Role
Full access to everything:
✅ Can do:
Create, edit, and delete releases
Submit releases for distribution
Manage royalty splits
View analytics and earnings
Invite and remove team members
Change account settings
Configure payment details
Manage sub-accounts (labels only)
Delete the account
Best for:
Account owners
Label executives
Trusted business partners
Management team leads
Member Role
Create and edit, but limited administrative access:
✅ Can do:
Create and edit releases
Upload audio and artwork
Add track credits
View analytics
Participate in royalty splits
Receive royalty payments
❌ Cannot do:
Delete releases
Manage team members
Change account settings
Configure payment details
Delete the account
Manage sub-accounts
Best for:
Artists on a label roster
Producers and collaborators
A&R staff
Content creators
Release coordinators
Viewer Role
Read-only access to view information:
✅ Can do:
View releases and their status
View analytics and insights
See earnings reports
Access release details
❌ Cannot do:
Create or edit releases
Upload files
Submit releases
Manage team
Change any settings
Participate in royalty splits
Best for:
Accountants and bookkeepers
Managers who need visibility
Consultants and advisors
Investors or stakeholders
Marketing team (view-only access)
Managing Team Members
Inviting Team Members
From your account settings:
Navigate to Settings → Team
Click "Invite Team Member"
Enter their email address
Enter their name (optional but recommended)
Select their role (Admin, Member, or Viewer)
Click "Send Invitation"
The invitee will receive an email with a magic link to:
Sign up (if new user)
Accept the invitation
Access your account with assigned role
Pending Invitations
Track invitations that haven't been accepted yet:
View pending status
Resend invitation emails
Cancel pending invitations
See invitation sent date
Managing Existing Members
Update roles:
Change a member's role at any time
Members are notified of role changes
Changes take effect immediately
Remove members:
Remove team members who no longer need access
Requires confirmation to prevent accidents
Removed members lose access immediately
They retain access to their own personal account
Account Switching
If you have access to multiple accounts (as a team member or collaborator):
Quick Account Switcher
Located in the sidebar navigation:
Shows all accounts you have access to
Displays your role in each account
One-click switching between accounts
Current account is highlighted
Account type icons (artist/label) for easy identification
How to Switch Accounts
Click the account switcher in the sidebar
Select the account you want to access
Dashboard refreshes with that account's data
All actions now apply to the selected account
Context Awareness
The system always shows you:
Which account you're currently using
Your role in that account
What actions you can perform
Parent-Child Account Relationships
For Sub-Accounts (Artists)
You'll see:
Your parent label name and info
"Part of [Label Name]" indicator
Label's branding (optional)
Releases pending label review
Your label can:
View all your releases
Review before platform submission
Set royalty splits on your releases
Manage your account status
Access your analytics
You cannot:
Leave the label without label approval
Bypass label review process
Change label-configured splits
For Label Accounts (Parents)
You'll see:
List of all sub-account artists
Each artist's release count
Sub-account status (Active/Pending/Suspended)
Analytics across all artists
You can:
Invite new artists
Review artist submissions
Configure royalty splits
Suspend or activate artists
Remove artists from roster
View all artist activity
Changing Account Types
Can I Change from Artist to Label?
Yes! Contact support to discuss:
Your current situation
Artist roster you'll manage
Migration of existing releases
Timeline and process
Can I Change from Label to Artist?
This is more complex and requires:
Settlement of all sub-account relationships
Transfer of artist sub-accounts
Support team assistance
Contact support to discuss your specific needs.
Best Practices
For Account Setup
Choose the right account type based on your business model
Invite team members early for collaboration
Assign appropriate roles based on trust level and responsibilities
Link streaming profiles for proper attribution
Complete payment setup before your first release goes live
For Team Management
Use Member role for most collaborators
Reserve Admin role for trusted partners only
Use Viewer role for external stakeholders
Review team regularly and remove inactive members
Assign specific responsibilities to each team member
For Labels
Onboard artists systematically with clear guidelines
Set expectations for review turnaround times
Configure royalty models before first artist release
Maintain communication with sub-account artists
Monitor sub-account activity regularly
Security Considerations
Protecting Your Account
Limit Admin access to trusted individuals only
Review team membership regularly
Remove former team members promptly
Use strong passwords (magic link helps with this)
Monitor account activity through audit logs (admins only)
What Team Members Can See
All roles can see releases and basic analytics
Members and Admins can see earnings details
Only Admins can see payment configuration
Personal information (emails) is only visible to Admins
Common Questions
Can a user be a Member on one account and Admin on another?
Yes! Roles are account-specific. You might be an Admin on your own artist account and a Member on a label account.
Can I have multiple personal accounts?
Each user (email address) has one personal account, but you can be invited to collaborate on unlimited additional accounts.
What happens if I remove the only Admin?
You must have at least one Admin on every account. The system will prevent removing the last Admin.
Can sub-account artists release independently?
No, sub-account artists must go through their parent label for all releases. If they want independence, the label must remove the relationship.
Need to adjust your account type or having trouble with team management? Contact support for personalized assistance.