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Getting Started with Project AV/L Distribution

Welcome to AVL! This guide will help you get started with distributing your music to major streaming platforms.

Updated today

Getting Started with AVL Distribution

Welcome to AVL! This guide will help you get started with distributing your music to major streaming platforms.

What is AVL?

AVL is a music distribution platform that helps artists and labels get their music on Spotify, Apple Music, Amazon Music, YouTube Music, Tidal, Deezer, and many other streaming services worldwide.

Account Types

When you sign up, you'll choose between two account types:

Artist Account

Perfect for solo artists, bands, producers, and musicians releasing their own music.

Capabilities:

  • Upload and distribute releases

  • Track royalties and analytics

  • Invite team members

  • Manage multiple artist profiles/projects

Label Account

Designed for record labels, distributors, and music companies managing multiple artists.

Capabilities:

  • Manage multiple artist accounts (sub-accounts)

  • Oversee all releases and royalties

  • Invite artists and team members

  • Set royalty splits and payment models

  • Full administrative control

First Steps

1. Complete Your Profile Setup

After signing up, you'll go through a quick 4-step onboarding process:

Step 1: Select Account Type

  • Choose between Artist or Label account

  • This determines your available features

Step 2: Link Your Profiles

  • Connect your Spotify artist profile (recommended)

  • Add your Apple Music artist URL (optional)

  • This helps ensure accurate distribution

Step 3: Invite Team Members (optional)

  • Add collaborators with different role levels

  • You can skip this and add them later

Step 4: Confirmation

  • Review your setup

  • Access your dashboard

2. Create Your First Release

Once onboarded, you're ready to create your first release:

  1. Click "New Release" from your dashboard

  2. Upload your artwork (3000x3000 pixels minimum)

  3. Add your tracks (WAV or FLAC format)

  4. Fill in release metadata (title, artists, genre, dates)

  5. Add track credits (writers, producers, etc.)

  6. Review and submit for approval

3. Understanding the Approval Process

All releases go through a quality review before distribution:

  • Master Accounts: Submit directly to platform admin review

  • Sub-Accounts (under labels): Submit to label admin first, then platform admin

  • Review typically takes 1-2 business days

  • You'll receive notifications at each stage

4. Set Up Royalty Splits

If you're collaborating with others:

  1. Navigate to the Royalties section

  2. Add collaborators to your tracks

  3. Assign percentage shares

  4. Send invitations

  5. Collaborators accept to receive their share

Important Timeline Requirements

Minimum Lead Time: Your release date must be at least 2 weeks in the future from the day you submit.

Pre-order Dates: Must be at least 7 days before the release date (if using pre-orders).

This ensures enough time for:

  • Quality review and approval

  • Platform ingestion

  • Proper distribution scheduling

Need Help?

  • Check our detailed guides for specific features

  • Contact support through the chat widget

  • Email your relationship manager for complex questions

Welcome to the AVL family! We're excited to help you share your music with the world.

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